The know, like and trust factor
Featured below are the videos of some of our members, about their business and also their experience of being members.
The videos are so useful to build the know, like and trust factor.
There are several reasons why people tend to buy from people they know, like, and trust. Here are some ideas:
1. Building a relationship: When people know, like, and trust a person, they are more likely to build a relationship with them. This relationship can help make them feel more comfortable and confident in their purchase decision. They also can recommend and refer the person to others that they know.
2. Confidence in the product: People are more likely to trust a product or service if it comes from a source that they trust. If they know and like the person, they are more likely to have confidence in the product that they are purchasing. They are also inclined to share their experience online
3. Personalised service: When people buy from someone they know and trust, they often receive a more personalised level of service. This can make them feel more valued and appreciated as a customer. As a result, this creates "super-fans" and repeat purchasers. This is a super power for small business owners who are competing with bigger businesses with larger budgets.
4. Word-of-mouth marketing: A satisfied customer who knows and trusts a salesperson is more likely to recommend that product or service to others. This can help to spread the word and generate more business. They are more likely to leave reviews and create posts about your business.
5. Peace of mind: Ultimately, people want to feel confident and secure in their purchase decisions. Buying from someone from they trust and like is so much more likely than someone they don't know.